About the Company
There are 3 numbers to remember:
- 83 – the percentage of shopping decisions made in-store
- 3 – the seconds we take to make our final decision.
- 8 – the number of seconds in modern societies attention span.
The above numbers leave one absolute fact – the shopper is wide open to influence when they are in-store. It is this window of influence that EDGE MEDIA are looking to target.
EDGE MEDIA is digitizing the retail shelf. We are a new digital media and advertising company that provides real time advertising content on digital screens, right at the Point-of-Decision.
We target 3 categories: Minerals – Alcohol – Confectionary.
The screens, called ‘SHELFIES’ attach directly onto the shelf-edge and display appropriate advertising for each category. Content on the screens run on a 30s loop of 3x10s slots. We sell these slots to advertisers, with any space we don’t sell, offered back to the retailers for their own use.
We are currently concentrating on the Dublin market with 100 screens installed so far, with another 100 planned for installation across in Dec & Jan.
We are the first to develop and operate the Shelfie Network, working with retailers to build an advertising medium that can deliver cut-through for brands and media agencies. Our screens are subtle but effective and are future proofed to handle all current and forth coming trends.
Contact Details
Name: Paul Murphy
Address: WW Block D, Iveagh Court, Harcourt Road, Dublin 2
Email: paul@edgemedia.ie
Telephone: 01 5065611 – 087 7844104
EDGE Media
EDGE MEDIA look after all maintenance and installation of the screens. Any issues that may arise will be flagged on our software and a technician will be dispatched to fix.
EDGE MEDIA is digitizing the retail shelf. We are a new digital media and advertising company that provides real time advertising content on digital screens, right at the Point-of-Decision.
We target 3 categories: Minerals – Alcohol – Confectionary.
The screens, called ‘SHELFIES’ attach directly onto the shelf-edge and display appropriate advertising for each category. Content on the screens run on a 30s loop of 3x10s slots. We sell these slots to advertisers, with any space we don’t sell, offered back to the retailers for their own use.
The screens are 1 metre in length and 80mm in height. We place a clear SEL strip behind the screen to display pricing. We can move the screens up or down depending on space available on the shelving unit. We never install screens that will hinder access to product in any way.
Shoppers of all age groups and demographics respond positively to digital engagement in-store. Our screens increase sales and brighten the shelving units, engaging with the customer in a way that inspires a response.